Football fans experienced last weekend’s Premier League football clash between Chelsea and Arsenal live in Virtual Reality in four flagship EE stores in London, as part of a new BT Sport trial.

BT Sport filmed the game using Virtual Reality (VR) cameras and worked with LiveLike, a VR platform company that allows broadcasters and sports teams to deliver immersive viewing experiences, so fans chose from four different viewpoints. They also experienced the game as if they are pitch-side or sitting in the crowd, watching the two London clubs battle it out.

BT gave football fans the chance to trial VR in four flagship EE stores in London. These were: Westfield Stratford, Oxford Street, Marble Arch and Tottenham Court Road. The match kicked off at 5.30pm on Saturday 24 September and was shown exclusively live on BT Sport. VR headsets and tablets were available in each store for fans to use during the match.

Jamie Hindhaugh, COO BT Sport, said: “BT is delighted to be bringing fans even closer to the action. We hope fans enjoy experiencing all the highs and lows of a football match via Virtual Reality. Fans and viewers are at the heart of our coverage and this is a great opportunity to experience this innovative new technology live in four of EE’s top London stores.”

Marc Allera, EE CEO, said: “We know that our customers love watching sport on the go and that’s why they love the fact they can now enjoy the BT Sport app as part of their EE plan.  This fantastic VR trial of BT Sport in four flagship London stores is yet another example of the additional benefits and unique experiences our customers will enjoy now we are part of the wider BT Group.”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s