One important component of getting VR across a market is its distribution process. By streamlining the process in which users can access the content for VR, and creating a frictionless access method, the popularity of VR could improve with time. Soon, Orange will make a stab with their new program.

On the 1 December this year, Orange will launch “Orange VR Experience,” a virtual reality test program in partnership with Wevr, the Los Angeles-based start-up that Orange invested in through its corporate venture initiative Orange Digital Ventures. HTC and Samsung, also investors in Wevr, are also involved in the project. With Orange VR Experience, Orange is testing distribution of native VR content on the basis of partnerships with Twentieth Century Fox Innovation Lab, Warner Bros., Felix & Paul Studios, Apelab, InnerspaceVR, Okio studio and Wevr studio. The pilot program will run in France for a period of six months from 1 December 2016 and will be extended later to other European countries.

According to the company, by experimenting with virtual reality, Orange is reinforcing its position as an innovative telecommunications operator aiming to leverage its first-mover advantage.

Guillaume Lacroix, SVP Partnerships and Services TV & Video at Orange’s Content Division, commented: “At Orange, we see virtual reality as a new medium that’s still in its infancy: everything from the software and technology, to the development of new uses and the development of a business model is still a work in progress. We’re looking at the space to better understand the new ways that content will be delivered and consumed in the future as this will impact our activities as a mobile network operator and Internet service provider.”