“The biggest challenge that the VR industry faces is demonstrating real business value for companies. Making VR apps is damned expensive. That doesn’t leave very much room for experimentation.”
– Sam Applebee, Co-Founder of Kickpush
What do you do?
We’re Kickpush, a digital product design studio in London. We work with global brands and startups to turn creative ideas into viable products. We work in short bursts, borrowing ideas from agile methodology, and believe that great work is the result of trusting relationships between designers and innovators.
What example project have you done?
We recently wrapped up a VR app design project for The Economist, which we tackled in partnership with VR production studio Visualise.
The app is a 360 video and VR content hub made for Samsung GearVR. You can download it here.
You can check out a selection of our other work here.
What are your thoughts on the UK VR scene?
The hype is certainly building! We’ve spent the last 6 months or so speaking to as many players in the VR space as we can. As mobile app and website designers it was pretty unfamiliar to begin with.
Six months ago we set out on a mission to design VR apps. There’s absolutely no way that we’d have managed it without the help of incredible partners.
The fact that we’ve partnered with another company to do something beyond our traditional expertise shows that people are willing to experiment and collaborate. We think that says something important about the direction of VR in the UK.
What particular insights do you have on VR?
Well, we’ve certainly learnt a lot… though that’s not difficult when you’re starting from zero!
In terms of technical insights we’re sharing our learnings on our blog.The most recently published iteration of our VR app design process will be published in the next few weeks. We’ll update you with the link ASAP.
From our perspective the biggest challenge that the VR industry faces is demonstrating real business value for companies. Making VR apps is damned expensive. That doesn’t leave very much room for experimentation.
With rapid prototyping processes like the one we’ve developed, designers can make ideation much cheaper for companies before they commit to developing a VR app.
Thus, we think that collaboration between designers and VR production studios holds the key to mainstream commercialisation of VR apps.