The way in which people take the news changes all the time – from reading newspapers to browsing websites, to Facebook and browsing social media for the news. The Associated Press is aware of this, and earlier this year they launched AP VR360 in partnership with AMD, an experiment to push forward how to produce and convey news.

According to the AP, virtual reality and 360 video transport users into the middle of the action by enabling them to travel into and explore different environments. AP aims to deliver these rich news experiences by combining its reporting depth and global reach with AMD’s image rendering and graphic technology. This is in partnership with AMD, who is known for innovation in high-performance computing, graphics and visualization technologies.

“Each new publishing technology reinvents how we experience news, and VR promises the next revolution by immersing us deep in a story,” said Paul Cheung, AP’s director of interactive and digital news production. “With AMD’s collaboration, AP will leverage their expertise in image rendering and graphic technology so that we can enhance and strengthen the VR news experience.”

“The global VR ecosystem is set for expansion, and AMD Radeon graphics is set to power the most realistic experiences possible,” said Raja Koduri, senior vice president and chief architect, Radeon Technologies Group at AMD. “In collaboration with The Associated Press, we’re excited to bring this realism to audiences everywhere, letting them connect with global issues and news in an unprecedented format, bringing emotion and understanding to the human condition.”

As for whether this will be a success or not, time will tell. But with the money and time invested into the project, this will be a high-budget experiment to see if the world is ready for VR reporting.

AP will retain complete control over the editorial content presented via its new virtual reality channel, powered by AMD Radeon. The channel can be found