Center Parcs is fucking rad. When I was a little kid I remember staying in the place and having a swell time. It’s great for the family, and I do want to return again – only instead of being ten I am now a fully grown, alcohol-drinking, rambunctious adult, so lord knows what would happen. In any case, Center Parcs is great.

But how in Palmer Luckey’s name can it ever be combined with AR? Well, Zappar found a way.

Between Monday 7 November and Christmas Eve, guests on a Winter Wonderland break in Woburn Forest, Longleat Forest, Sherwood Forest, Elveden Forest and Whinfell Forest, are invited, via their smartphone, into the world of Nutmeg.

Through Zappar’s augmented reality app, adults and children can scan secret zap codes to bring the Christmas tale to life. Found on information signs, near sculptures  in the reindeer enclosure outside Santa’s Woodland Workshop (inspired by pages from the storybook) guests can interact with Nutmeg on their phone or tablets. Families will also be able to take photos with the reindeer, share it socially, and save it as a digital keepsake.

Rebecca Allinson, Head of Marketing at Center Parcs commented: “This year for the first time in our villages, we’re offering guests an enchanting digital experience.  Through the power of augmented reality technology, we’re looking forward to families meeting the latest member of the Center Parcs family, Nutmeg the baby reindeer! Extra information about the book and official products to buy in the village will be available to access too.”

Max Dawes, Partnerships & Marketing Director at Zappar added: “In the run up to Christmas, at Center Parcs this year we’ve created a magical experience for all their Winter Wonderland guests. At villages across the UK, the traditional storybook character of Nutmeg will come to life, giving parents and children the opportunity to interact with the reindeer in a virtual world.”

Pretty cool. Even better with a family, I bet.