Zeality, the industry’s first immersive media platform to bridge the gap between VR content, social engagement, and commerce, introduces Re/Lives.  Re/Lives, also known as reaction videos, is an innovative patent-pending feature delivering a unique way to record and share your viewing experience within a 360 video.  The feature will allow companies and media brands to drive fan engagement in markets such as Sports and Entertainment, Travel and Tourism, News and Media and more.

Tunisha J. SIngleton, Ph.D., a Media Psychologist at Reality Science LLC, stated, “The sports media ecosystem has evolved to now include a virtual arena. Fans all around the world can use Immersive Media to feel a part of the event. The Zeality Re/Lives capability is a fantastic opportunity to cultivate emotion and boost the overall sports experience. Innovation at its finest!”

The user-annotated “clip and share” feature will supercharge repeat 360° content views, virality and stickiness. Unlike any other 360°/VR experience, Zeality Re/Lives provides a way to enhance and encourage social sharing on available VR experiences.

“90% of a virtual reality video goes completely unexplored,” said Dipak M. Patel, Co-Founder and CEO at Zeality.  “By allowing users the ability to record and share their experience in VR is an important breakthrough for the development and growth of VR as a medium. Not only will influencers, creators and users will be encouraged to leverage their talents and better satisfy a growing VR market that is hungry for engaging content, but it will also allow for pull-through for immersive media content.”

The ability to record, replay and share favorite moments in time has become a feature that today’s users have embraced in most other forms of social media interaction.  Re/Lives brings the capabilities of reaction videos to the VR market.  Zeality’s Re/Lives functionality opens the door for a variety of creative applications from deeper engagement to adding more value within the VR experience.

Using Re/Lives is simple and easy. Consumers use the front-facing camera and microphone on their mobile device, cataloging their gyroscopic and ‘pinch and swipe’ movement to record, navigate and narrate their ‘point-of-view’ or ‘reaction’ within the 360° video.  Now the VR creator has the opportunity to connect with their audiences in a new way, by allowing the consumer to share their reaction to the videos that are made through their social network, driving repeat views organically.

“We’re combining social interactivity with VR and the concept of sharing each individual’s VR experience with other people in real-time,” stated Patel.  “With over 28 million consumers of 360°, VR content in the world today, users want the option to share their experience with others.”

Tom Ffiske

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