You know kids? Kids are adorable. And they are now fully digitally native, growing up with technology and shifting their consumption patterns. As of yet we can only guess what this will bring into the future – but for now, we have an adorable new app for anyone who wants to pick up and play.
Tara’s Locket is a short story adventure for 5-7 year olds set in a beautifully illustrated world. This unique virtual reality experience allows kids to step into the story and meet Tara and her friends. Users can follow the interactive story and help guide Tara through the magical landscape of Urah with goal of reuniting our heroine with her parents.
A new project from product design and innovation studio Big Motive, Tara’s Locket was inspired by the landscapes, stories and folklore of Ireland’s dramatic Atlantic coast. The story explores the value of self-belief and the often overlooked contribution that children make to family ties.
To expand the storybook into virtual reality, the team drew on their experience working on mobile experiences for the children’s category as well as working with existing IP for the likes of the BBC and Channel 4. Tara’s Locket features a hand-illustrated world – a magical counterpoint to 3D modelling and advanced CGI being used in to bring the latest slate of VR game to market.
The app is launching as a Google Cardboard experience. What excites Big Motive about Google’s about mobile VR technology in general is its affordability and accessibility. “It makes virtual reality completely portable, fun and easy to experience with family…” says Cranney. Tara’s Locket has been designed with this in mind allowing kids to dip in and out of Tara’s world.
Tara’s Locket is available for $2.99/£2.29 from the App Store on iPhone and Google Play Store for Android or at; www.AppStore.com/TarasLocket.