2016 was an important year for the virtual reality (VR) market, not least due to the huge growth in the sophistication (and sales) of VR headsets.

This year, the VR market is ripe for even further transformation – and this brings exciting prospects for the holiday rental market.

It all comes down to experience

We’ve blogged recently about the importance of having listings with photos and a virtual tour; such listings are twice as likely to generate interest from holiday browsers. Imagine how many more browsers you could convert to bookers if they were able to step inside your self-catering property and experience it for themselves before booking, thanks to a nifty VR headset!

With the growth in VR, proper virtual tours with VR headsets will become much more common – and potential guests will begin to expect this from each holiday rental site they visit. So, act now to ensure you don’t miss out.

Make VR a reality for your holiday rental business

Change the Picture is a Google Trusted Photo Agency that specialises in producing high definition, 360º, bespoke virtual tours of self-catering properties.

Director Gareth Morris says: “The virtual world is growing exponentially and will play an increasingly important role in the future of digital marketing – businesses in the real world need to have a presence in this new virtual world.”

They’ve recently worked with Bath Holiday Rentals to create virtual tours for their holiday rental properties.

Alexa Voisey, Founder of Bath Holiday Rentals, says: “The internet has allowed us to showcase our business to potential clients all over the world. The 360° VR tours we’ve embedded on our website take that to a whole new level; people can virtually walk around our properties and explore exactly where they might stay before they make their decision to book with us.

“It is definitely the way forward and more and more guests are expecting to see this level of visibility on holiday websites as it gives them peace of mind.”

Deborah Van Heerden from Supercontrol

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