While VR has been proven to be amazing for its restorative powers, puffing away with tobacco is a next step in how it  can help. Which is why I think this is a pretty damn cool concept.

MindCotine, the first-ever Virtual Reality (VR) program combining mindfulness practices, psychological therapies and community engagement to combat nicotine addiction, has announced its first crowd-funding Kickstarter campaign, from today. MindCotine marks the launch of its crowdfunding campaign on the World Health Organization’s (WHO) World No Tobacco Day on May 31. Nice work, team.

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The product works as users are guided through a mindfulness process, a mental state achieved by focusing on awareness on the present moment, and a biofeedback monitoring system that trains users to control bodily processes. By becoming conscious of what the habit represents for each user, they are then able to better identify and take charge of their impulses and behavior. The program also provides users with the tools necessary to overcome the cravings and discomforts associated with tobacco withdrawal through a strong community platform with an AI component. Users are welcome to join and practice the skills acquired, as well as support other peers to overcome the source of the addiction.

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According to the World Health Organization (WHO), smoking causes approximately 6 million deaths per year, and is responsible for over $1 trillion in healthcare costs worldwide. Governments and other entities around the world have taken measures on this problem, proposing a broad variety of solutions, from taxation and banning, to awareness campaigns, to nicotine-related therapies, such as nicotine patches and prescription medications.

Nice work, team, I hope it goes well!

Tom Ffiske

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