I don’t know about you, but Blend Media seems to be ‘that guy.’ You know, the one who seems to keep hosting parties, and friends seem to come along to them to have a good time. Bit like Tony Stark in the Avengers, only with less death and more 360 cameras. Probably.

ANYWAY, Blend Media – yes, them again – announced a new distribution agreement with Oath’s ONE by AOL platform to enable publishers worldwide to deploy 360˚ video across their inventory.

The deal, which was brokered out of Blend’s US office in Miami,  will allow publishers without 360˚ videos of their own to leverage Blend Media’s extensive library of premium 360˚ video content on their owned and operated websites, monetized through the ONE by AOL platform.

Damian Collier, Founder and CEO at Blend Media, said, “With 30% of consumers expecting to experience more 360˚ videos this year than in 2016 and 31% of consumers expecting to watch more videos in VR this year, it seems clear that immersive content is at an inflection point within the industry. We are delighted to have extended the audience reach and revenue potential of Blend Media’s creators and their content through this new partnership”

Who’s the next friend to come along? We will see…

Tom Ffiske
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