Jaunt has always been an interesting company to follow considering all their pas efforts, including Jaunt working with Getty Images. It is interesting that they are taking another step with AR considering its mainstream appeal, so I do wonder what is coming next for the company investing so heavily in its tech.

Anyway, Jaunt announced new research and development initiatives that support its XR Platform, a B2B solution that lets people to distribute AR, VR, and MR content through their own software and the like.

Jaunt’s tech offers volumetric content as another medium for its partners to tell stories and create IP. According to the release, Jaunt’s approach utilises a capture stage with a streamlined setup, which is good for delivering  VR and AR experiences.

“At Jaunt, we’re always thinking about expanding the boundaries of storytelling by exploring the full immersive content spectrum; from virtual reality, to augmented & mixed reality, volumetric, and even new formats that our advanced development teams are working on,” said Arthur van Hoff, Jaunt CTO & Founder. “But our primary focus is empowering our partners to harness these evolving technologies, using the Jaunt XR Platform as the foundation for delivering their cutting-edge immersive content. Our ongoing research and development will serve as a cornerstone of the XR Platform’s evolution, and our volumetric capabilities are only the first step in this initiative.”

Now, why the investment? Apparently it ‘signifies the company’s focus on building business-ready solutions for creating and sharing next-generation immersive content.’ So basically they wish to be the go-to company for experiences, which is understandable. As it is a fast growing market, I am intrigued to see where they will go.

“Standing as one of the early, major players in the virtual and augmented reality space, we’ve taken our consumer-facing technology and storytelling capabilities and made them available to our partners,” said van Hoff. “Our B2B focus addresses a need for companies to be able to deliver AR and VR, and we see our XR Platform’s real-time volumetric capabilities as yet another avenue for them to share engaging stories through their own channels. It’s just one of the ways we’re continuing to push the boundaries of XR content at Jaunt.”

Tom Ffiske
Twitter: @TomFfiske
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