Moncler released an AR book, which looks pretty neat. Featuring the Moncler Genius project, the book highlights all eight of the designer collections that were launched at Milan Fashion Week.

Through the Moncler Genius AR Lens app, 10 AR features are shown through the eight chapters. Features include the book freezing and bursting into flames, which may be an issue if you are holding it, alongside other cool things as well.

Rizzoli published the Moncler Genius book, made in partnership with the Department of New Realities and REWIND.

Anita Fontaine and Geoffrey Lillemon, Creative Directors of W+K Amsterdam’s Department of New Realities, say: “There is an exploration motive when looking through a beautiful coffee table book, and we wanted to retain this essence of discovery with augmented reality…

“AR presents atmosphere and environment, and 3D display of product has a need for a new kind of representation. Lifting from the flat pages of the book format, 3D environments create an awe-inspiring immersion for the reader.”

Tom Ffiske
Twitter: @TomFfiske
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